February 3, 2011 – Connecting and Engaging with Today’s Customers, Cheryl Fabrizi

Speaker:
Cheryl Fabrizi, Director of Enrollment Management Marketing at Binghamton University

Description:
Fabrizi, Director of Enrollment Management Marketing at Binghamton University, will provide an overview of strategies and tactics that will help attendees re-assess current communications and marketing plans and strategies, to assure you are successfully integrating and leveraging today’s media tools.

PowerPoint:
“Connecting and engaging with today’s Customers”

Location:
Broome Community College

Present:
Cheryl Fabrizi – Presenter  (Binghamton University), Christian Harris (New York State Department of Labor), Darcy M. Fauci (Broome County Office Building), Debra Morello (Broome Community College, Janet Herzog (Broome Community College), Jeanne Eschbach (Corning Community College), John Gutenberger (Cornell University),  John  Hayek (Southern Tier HealthLink), Karen Brown (Corning Community College), Larry Truillo (Broome Community College), Martha Hubbard (TC3.biz), Merry Harris (Binghamton Local Development Corporation), Myrna Webb (Retired NYSDOL M. Ed), Paula Smith (Corning Community College), Robin Eccleston (Stafkings), Thomas Kowalik (Binghamton University)

Reports/Discussion

  • T. Kowalik welcomed members and participants. He reminded members the next meeting of this group will be in March at TCCC Extension site in Downtown Ithaca. The topic will address Conditions and Prospects for the Upstate Economy. Due to the nature of this topic, T. Kowalik encouraged members to invite representatives from other areas of their organizations and regional businesses to the March meeting.
  • Cheryl A. Fabrizi, Director of Enrollment Management Marketing, Binghamton University presented an excellent and very interactive session titled, “Connecting and Engaging with Today’s Customers.” She discussed strategies and tactics to focus on brand awareness and integrated marketing communications with particular emphasis on utilizing technology tools now available, e.g., e-mail, web, social media, analytics.

Next Meeting:
The next meeting is Thursday, March 3, 2011 from 10:00am – 12:00pm, at Room 611 at TC3 Tioga Place, Ithaca, NY.